D&A Blogs - Trends on Business marketing, sales and online tools and technology:
March 2011
Improve Business online presence and let your cusomers find you:
In today's economy and technology world, it is very important to have an online presence for your business and your customers need to find you when they are looking or searching to purchase a certain product or service. Technology is becoming very critical & is becoming the leading marketing and sales medium. However, there are several choices in the market and it is very important to use the right tool that will benefit your business depending on your target market, product and service offerings.
Without the use of the online presence or online marketing tools, some businesses are finding it difficult to the sustain and get new customers. The online presence will help by providing business contact information, allowing your customers to learn about your products and services.Online presence will allow your prospects to find you on the web via web searches on any computer / smart phones connected to internet and facilitate your customers / prospect to call you or contact you right away. In this technology age, there is a gradual decline the traditonal way of looking up in the phone book or yellow pages. This is more relevent if users are browsing or researching for business services or searching for alternatives. With limited marketing budget it is important have an effective solution in place for an online presence to grow your business.
With the advent and increasing adoption of of Social media and smart phones, your business needs to be cater to this new generation of sales medium and to target potential customers. The business need to be more tech savvy and utilize the right tools available for an online presence that is available to your tech savvy customers at their finger tips. The mobile media is growing at a reapid pace and the younger generation are now using the web via the smart phones to find products and services in the local market places. This will be an area to focus on in the near future from a marketing standpoint.
D&A Consulting helps the local business with tech savvy business solutions which will help to improve online presence and increase your customer base and growth.
Contact us to learn more about these new and exciting applications and how you can use these Business solutions to be effectively increase your revenue and improve your bottomline. Call us at (920) 750 4365 or email us at Contactus@daaspace.com to learn more about our service offerings
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Oct 18th 2010
De-mystifying SaaS/Cloud Applications:
Software as a service (SaaS) also known as Cloud Applications or on-demand applications, is the new way businesses will use software solutions in a cost effective way. Based on Web only services and new technologies, these are associated with Web services, Web 2.0, and Enterprise 2.0 technologies. You sign up for these services and pay as you go and do not have to worry about the servers or programming.
These new SaaS / Cloud applications mean that the business do not need to own any software, hardware or need to hire expensive programmers or consultant to build or configure business software without any up-front expenses or the hassles associated with the installation or upgrades of traditional software.
Salesforce (CRM), Google Apps, Microsft Azure and Workday (HR) are some of the most popular SaaS / Cloud applications currently in the market. There are many more SaaS/Cloud applications in the market and research needs to be done for the best fit software.
Contact us to learn more about these new and exciting applications and how you can use these Business solutions to be effectively increase your revenue and improve your bottomline.
Oct 5th 2010
Website optimization for traffic: Why is it important to optimize the website for traffic and visitors? Most of the websites are built with lot of consideration to some of the important features like the layout, font, color, pictures, graphics etc. Not much thought is given to the content and to the website optimization that will actually attract visitors to the site and may get some business. The website creators do not take care of this aspect is it requires attention to details and special technical aspects to be considered that will take lot of time and will involve technical knowledge, experience and costs.
This is the number one feedback from businesses who already have a Websites built and our in depth discussions with these business has shown that after spending a good amount to build website there are no leads or business coming from the website.
Our research and experience has shown without doing website optimization for attracting visitors is like spending a fortune on a flashy office space in a crowded or obscure place without any signs or banner for informing people about your business, services or the location.
Website optimization is required to be done to ensure that a user or a prospect searching for a product or service that you are selling, then your website needs to show up in the search page(s) and only then there is high probability that the user will click on your website and will contact you. If your website does not show up on any of the search pages or is in the 15th page then it is very unlikely that user will locate your website and contact you. It is like searching a phone book based on a product name and your business phone number may not even be listed in the phone book. So with this analogy, we want you to know that it is important to have just a good website but is very important to have one that is very optimized to attract visitors.
Having a good website specifying products and services is important for the small business to perform business during these internet age And it is very critical to have the website optimized for attracting visitors. Website optimization is not something everyone that builds websites can do and will do, as it requires understanding your business, products, competitors, industry, technical skills and above all have the experience optimizing the websites and most website companies / website business that you may have worked with or work with will not tell you about this critical aspect. You will learn this after spending a lot on the website and there is no traffic or leads coming from the website.